How to write Great Tweets to Increase Your Reach

Write great tweets

Most individuals joined Twitter for one of two reasons:

  1. To stay on top of news, trends in their industries, friends and colleagues, etc…
  2. Because they were told that they should create an account for networking purposes.

As time went by, however, a large majority of the people who joined Twitter networking grew to enjoy Twitter and rely on it as an essential communication tool. For businesses, it’s not been much different.

In the beginning of the social media storm, businesses scrambled to get their Twitter accounts up and running. They began doing what the “experts” advised them to do and….that’s it. Their education on Twitter usage stopped there. Even now, many businesses just put out Tweets without realizing that there is a science or strategy behind composing the perfect tweet.

We’ve made a simple and Practical Guide on how to write Great Tweets will help you to optimize your Twitter marketing, increase your reach and your conversions rate.

Best Practices

  • Use statistics: “90% of Consumers Read News Online.”
  • Consider your keyword. If you want your tweet found by search, what term will people use to search for it?
  • Ask a question.
  • Think of tweets as headlines and follow all of the best practices for headlines, including using action verbs, numerals, and calls to action.
  • Address tweets to individual by using the word “you.” For example: “10 Reasons You Should Work Out.”
  • Save space and make your tweets cleaner with abbreviations and punctuation. For example, use & instead of the word “and.”
  • Don’t capitalize words unless it’s the title/headline of an article.
  • Use link shortening services such as Rebrandly to maximize your space.
  • Use correct grammar and spelling. The only time you should break this rule is when it’s clear that you’re doing so to save space. For example “your” when you are meaning to say “you are” (you’re) is cringeworthy.
  • Use exclamation points sparingly.
  • Always start tweets with a capital letter and begin new sentences within tweets with capital letters.
  • Leave space — approximately 20 characters — at the end of every tweet so that people can easily retweet you.

Viral Words and Phrases

  • Educate yourself on the most viral words and phrases on Twitter.
  • Make it personal by using “You” and “Your.” Example: “What would you do if you won the lottery?”
  • Ask a question using question words: why, how, when, etc…
  • Some of the most popular are: “how to,” “the most,” “this is,” “the best,” and “what happened.
  • Avoid slang unless it’s commonly known Twitter lingo.


  • Use a maximum of only two hashtags per tweet.
  • Create hashtags for events and presentations. For example: #MySalesMeeting.
  • Tie your tweets to a current event that has a hashtag.


  • Tweetreach tells you how far your tweets travel.
  • Topsy will help you “search and analyze the social web.”
  • Use to research keywords and hashtags related to your industry.
  • Social Mention searches the entire social web at once.
  • Use Buffer to schedule tweets.
  • ClickMeter tracks all clicks and conversions coming from your tweets.

Final Thoughts

  • Keep your tweets short. The most viral headlines are 62 characters.
  • Talk with people — not at people.
  • Learn Twitter lingo.
  • Remember that Twitter is about the conversation.
  • Keep the “social” in social media. Tweet with your followers in mind, not your business and you won’t go wrong.

Related Reading:

This blog post is about:

  • Twitter strategy
  • Tweets to increase your reach
  • Twitter for business
  • Writing for Twitter

Originally published: July 30th, 2014.
Updated: November 21st, 2018.

The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.