Many people cruise on the Net. A short view of a number of pictures shared on social media shows the potential of using images as a way to nudge people to a site. Viewers may not know they are interested in a subject or may have a need for a product until they see the image of it before them. Word of mouth advertising on social media does expose a new audience to possibilities just with everyday Internet conversation. A trend of people searching for products by image instead of text has appeared. The advantage is they can find products rapidly and avoid sales heavy web pages. Add in tablet use is increasing and everyone has a need to optimize online images and, most of all, to track them to show results on a medium and long-term.
The Power of Images
More and more images have become copyrighted. This is an advantage for your business. Holding the legal copyrights to your images means you can add the niche Photo Marketing to your business. Display your images as copyrighted but allow others to reuse on their sites. Instead of asking for money ask the party to promote your business at their site with the image. Someone else makes sales and you get free advertising in front of audiences who may be able to use your product you had not thought of without any extra work on your part.
Another tip is by displaying your copyrighted images it increases your chances of showing up in more searches. Things often are not compartmentalized on the Internet. Doing one thing often leads to something else being included are your work or images go along for the ride. A universal search pulls images search content. It pulls it into the main SERP, a place you want to be to get your business noticed. Most consumers after doing a query only look at the first web page of listings so getting on that web page ups your chances of your art, book, product or service being used.
Images can become tagged either on the image itself or in the credits. All of which offers another opportunity to get your brand or your name in more links across the net. If most of the clicks for your product or service come from Pinterest your possible client is image oriented by theme so should some of your ads be. If your viewers’ image sharing techniques are found at Photobucket or Flickr then artist/photographer name becomes more important. Your business can link to those individual accounts who have a following with their permission of course. Niche markets exist such as DeviantArt or communities that follow a certain process or style such as CorelDraw or Illustrator. Tracking your links to see if you have people who visited your site there, opens some possibilities for targeted marketing.
ClickMeter and how to track images
Having some type of ClickMeter account helps a person track which ad, image or text is working where. The process is simple: a person clicks and information stores in the account such as IP address, time, and country. Generating reports in different matters gives information on who shared your site, who links to it and why. Knowing this lets a person fine-tune the next ad or image. The goal is making a conversion where a click turns into a sale. It tells a person who is buying the product and who is interested. It lets you evaluate your website to see what is working. It lets you try different things and have some information if it was an improvement or not.
More information on how to track online images using ClickMeter clicking here.
Experiment with text and image balances with links. You may discover a set of practices that works for your type of work. At the least, you will learn intimately who your viewers and buyers are and why.
Originally Posted: November 17th, 2015.
Post Updated: November 1st, 2017.