We recently went live with a new feature that leverage Conversion Tracking.
(Is reserved to expert and technical users)
You will be able to track the exact value of every conversions an other variables such as the product ID or parameters you can pass dynamically to be stored in ClickMeter database and reported in your account’s stats.
As an example you are now able to apply “ClickMeter Conversion Tracking” to an e-commerce campaign and discover which click lead to a purchase, what is the product you sold, the value, etc… Aggregating these data you will have the exact ROI, will know which campaign is working for which product line and so on.
How it works?
When you create a new conversion snippet in the code there are two variables you can use to calculate the exact value and other info coming from each conversion: “value” and “parameter”.
The value from these two variables is taken by ClickMeter and associated to each conversion that is generated by the relative thank-you page. You must write the values manually or dynamically. Leaving the value of these variables as they are no additional data will be recorded in your account.
For more info refer to the “Conversion Tracking Manual”: