Tools & Tips for LinkedIn Optimization

Tools for LinkedIn Optimization

Social media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required.

Enter social media. Social media has changed the way people find your business. There are many tools and platforms available, and this post covers LinkedIn.

LinkedIn’s mission is to connect professionals so that they’ll be more productive and successful. The LinkedIn community consists of 300 million members in more than 200 countries and is available in 23 languages. How can you effectively promote your website on this huge and diverse platform? We’ve compiled some tips and tools that will help you.

Tools for LinkedIn Optimization

With Buffer, you can schedule status updates at optimal times.

let you short, track and manage all the links you use in your LinkedIn postings using Tracking links:

  • Use a tracking pixel in your LinkedIn pages to know how many visitors you have.
  • Associate both tracking links and pixels to a couple of conversion codes to know who subscribed or purchased due to your LinkedIn activity.
  • With these results optimize your strategy.

With IFTTT, you can automate many important social media functions, including auto-posting blog posts, tweets, and more to your LinkedIn status.

LinkedIn Showcase Pages
Showcase Pages are dedicated pages that help companies highlight various aspects of their businesses. Showcase pages are all about content and that means you can drive traffic to your site in every piece of content you put on your Showcase Page.

LinkedIn Company Pages
Create a LinkedIn company page in addition to your personal LinkedIn profile. Use them to raise brand awareness, educate customers on your products and services, and more. This tutorial from LinkedIn will show you how to create an effective company page.

LinkedIn Sponsored Updates
Sponsored Updates help businesses deliver content directly into the homepage feed of members beyond those who already follow your company page.

LinkedIn owns SlideShare. You can use this tool to share your expertise in the form of a white paper or ebook. You can also embed YouTube videos, create webinars, and more.

LinkedIn Contacts App
This free iPhone app combines your contacts and will notify you for network updates such as birthdays and job changes.

LinkedIn Marketing Solutions
In addition to Sponsored Updates, you have the options of Premium Display Advertising, email marketing via Sponsored InMail, PPC advertising, and more.

10 Best Tips for LinkedIn Optimization

  1. Don’t over-automate. Remember that it’s important to keep the “social” in social media.
  2. Post status updates to your page and/or profile often, but don’t inundate your contacts and followers. Share what you’re working on and important milestones and updates about your business.
  3. Keep status updates short. The 140-character standard from Twitter is a good guideline.
  4. Use status updates to promote your blog posts.
  5. Participate in LinkedIn groups that are related to your industry. You can create informative and interactive posts in groups that talk about your area of expertise and link to your website.
  6. Customize your public profile. One way to do this is to create a “vanity” URL that reflects your website URL. Example:
  7. Be sure to add your website links to your personal profile, not just your business profile or business page.
  8. Explore effective company pages that have received attention for their proven strategies.
  9. Use high quality visuals. From your company logo to your profile image, all visuals should be high quality.
  10. Lastly, take LinkedIn seriously. It’s perhaps the most serious and professional social media network on the web and should showcase your business’s best face.

Related Reading:

This blog post is about:

  • Local content marketing
  • Developing a content marketing strategy
  • SEO
  • Content optimization

Originally published: August 8th, 2014.
Updated: December 19th, 2018.

The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.