The Internet is the only media that allows such precise and real-time tracking of the results on advertising actions. Measuring online efforts is important for every business.

“If you cannot measure it, it does not exist”

Lord Kelvin (William Thomson) said it more than 100 years ago and this is now an important truth about web advertising.

That’s why we adopted this famous sentence in our communication at ClickMeter. This truly represents the way we see web advertising and how the efforts can create a better interaction between the company and its consumers.

Online analytics can be defined as the aggregation, review, and accounting of data to be able to understand and assess particular campaigns and overall website usage.

Unfortunately, just a few advertisers exploit the power of web analytics to understand and optimize their campaigns. With modern tools and techniques, it is not difficult to create the right message, choose the right visibility source, and guide new customers through the purchase process. The advantage is not only for the company that sells but also for the consumer that gets the product he needs at the moment he is searching for it.

The tools and metrics that you use to measure your offline efforts vary depending on your business and its needs. The first step is to know what you’re looking to find out about your site, campaign, and customer. You could be measuring anything from click-through rates to the total cost of marketing, or conversion rates, and referral statistics.

Related Reading:

• IP Privacy in Analytics Tools: Anonymized data in ClickMeter
• Who opened my emails? How to use an email tracking pixel in ClickMeter
• The 30 best ways to track links
• Commission tracking and time to conversion

This blog post is about:

• Tracking online efforts
• Understanding web analytics
• Measuring advertising efforts
• Online analytics

Originally published: June 25th, 2014.
Updated: October 17th, 2018.