Affiliate marketing is still one of the best ways to earn money online, and you can even make a full-time career out of doing. After all, is there a better feeling than being able to earn an income while you’re asleep? With hard work and determination, you can make big bucks and become your own boss, but there’s one key question you need to ask yourself.
Which niche are you going to market in?
There’s a lot to cover here which is why we’re going to jump straight into it, from finding a niche that resonates with you to finding an actually profitable niche. Ready? Let’s go.
Start with Research
First things first. Take some time to research and see what niches are out there in the market. Sure, you’ll see the term ‘find your niche’ repeated everywhere to do with marketing over and over again, but that’s because it’s simply so key.
Let’s start with the basics; what is an affiliate marketing niche?
A niche is a part of the market, the market being the place where everything is sold and bought and up for sale. You could start with a big niche that interests you, like healthcare and wellbeing products, sports products, or instruments.
However, these are terms for extremely big niches, so you’ll want to narrow everything down as much as you can. Perhaps you could look at garden equipment, DIY tools, bath soaps, DJ equipment, or shoes. The more precise you can be, the better.
Try it. Try listing some of the best niches you like the sound of and brainstorm some of the most creative ideas you can think of. The more creative you can be, the more chance you’ll have of coming across a goldmine of a niche.
If you can, try to avoid the big contenders and the massive niches. Sure, there’s still money to be made here, and you can make it big if you get it right, but the problem is that the big niches are extremely competitive and there’s a very low chance you’ll hit it off.
On the other hand, you don’t want to focus on the most abstract niches you can find because, while there’s again the potential to hit a goldmine niche, they are abstract and not mainstream for a reason, and that’s because not many people are buying here. Finding a niche that sits in the middle ground; a niche that’s profitable and has the ability for your marketing to grow is where you want to be.
That’s why researching is so important. Keep listing up some of the best niches you can think of, and you’d like to be working with and write them down.
Check for Profitability
So, you’ve got some niches you like the look of, but you’re not really sure whether they’re going to make you any money. Sure, affiliate marketing DJ equipment is pretty fun, but if you can’t make money, it’s not sustainable.
The best way to do this is to use a website known as ClickBank. All you need to do is search for your niche within the affiliate marketplace search area, and narrow down your niche using the topics list on the side, as well as any of the other filter options you want to use, and then see what kind of profit you can expect from your chosen niches.
The results may look overwhelming at first, but don’t worry, all you want to do is check the gravity rate. The higher the gravity rating, the more ideal this niche is for you, both in terms of profitability, and how many people are looking to buy within this niche.
“You can also run a check on Google AdWords to see what comes up. Just type in the keywords of your niche and click ‘get ideas’. The results will show you how much traffic each keyword gets, giving you a clear idea for what kind of market audience you’ll be marketing too,” explains Jenny Taylor, a business blogger Draftbeyond and Last Minute Writing.
Research and Refine
Remember, choosing your niche is one of the most important decisions you’ll make since it’s where you’re going to be creating content and ads and where all your resources will be going, so while you’re probably eager to get started, take your time to see what opportunities are out there for you.
Traffic and market forces for niches will change over time, so also bear this in mind when reading online content that says ‘this is the best niche you should definitely be selling in.’ It’s just probably not true.
“Just keep researching and keep refining your niches until you’re left with a handful that works for you. Then, start exploring products within these niches that are going to be easy to sell. Always start with easy products so you can start getting traffic to your website and through your ads, especially if you’re just starting out for yourself,” shares Nick Anderson, an affiliate marketing expert at Writinity and Researchpapersuk.
Start making money through your commissions, and you’ll start having more income to invest back into yourself, and this is when you’re really starting to be able to grow as an affiliate marketing business.
Follow the Trends, But Also Don’t
I know, it’s conflicting, but hear me out. Trends are trends in the first place because they’re popular, which means everybody is going to jump on them at the same time and you’ll be left facing a fierce amount of competition. However, being able to highlight a niche trend and then find another creative sub-branch of the niche, for example, soaps might have a sub-branch of organic or herbal soaps, you could very much be onto a winner.
With affiliate marketing, a lot of the process for choosing a right niche comes with experience and knowing what to look for, as well as based on your personal experiences and what kind of niches you’re interested in, so keep your eyes open, your brain engaged, and get ready to make some money.
Ashley Halsey is a professional marketing writer at Oxford Writing Service and Gum Essays who has been involved in setting up a ton of affiliate marketing websites in a range of niches. She enjoys traveling, reading, and mindfulness meditation.
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This blog post is about:
- The Best Tips to Find Your Ideal Affiliate Marketing Niche
- Affiliate Marketing Niche
- Affiliate Marketing