As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Anything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the ability to alter, edit or update an existing link can change a time consuming and tedious task into one that takes minutes. As a digital marketers is not uncommon to have multiple channels with several channels all running at once. This usually means there could be thousands marketing links live at one time; some links in multiple channels and platforms. No matter the reason if a traditional marketing link needs to be updated, changed or edited this will require a digital marketer to take the link down from where it has been posted (this can be across multiple platforms in several channels). The link will be edited or completely replaced only to have been distributed throughout the marketing portfolio of channels and platforms. An easy alternative to this monotonous style of updating marketing links. With ClickMeter digital marketers have access to many tools some of which can overshadow the importance of having editing capabilities of their marketing links. With ClickMeter when creating tracking links a digital marketer is replacing the destination URL with a tracking link. The tracking link is a short link or a dedicated domain tracking link that is used in place of the destination URL. When a visitor clicks the tracking link, ClickMeter records the data and the visitor is immediately redirected to the destination URL. With the ClickMeter dashboard users have the ability to change the destination URL from the dashboard without having to reconcile all the different links across multiple channels and platforms. The processes of changing or editing a destination URL is now as simple as making one change within the dashboard and having each link no matter its location update as well. Updating & editing a tracking link is not just limited to the destination URL. From the dashboard a digital marketer can redirect the tracking link based on geography, device, first click etc… All the tools available through the ClickMeter dashboard can be used to update and edit existing links. The power of editing provides digital marketers the advantage to update or change the the link when needed, at anytime, within minutes. This is a distinct and real competitive advantage for digital marketers. BITLY AND GOOGL DO NOT ALLOW TO CHANGEDESTINATION URL WHEN IS USEFUL TO CHANGE DESTINATION advanced redirect email sent update all links (eventually bulk) Paid advertising managed in one dashboard eg.: ADwords no delete old no need to reapprove …