Multi-Channel Attribution: The Assist is Greater Than The Goal

Multi Channel Attribution - ClickMeter Blog

LinkedinTwitterFacebookRedditStumbleUponDiggemail  The evolution of digital marketing is driving smarter technology and methodologies to understand how successful our marketing efforts are. It’s no longer about knowing the last action of your customer prior to conversion, but rather about understanding each and every touch point throughout the funnel which led them to convert. The best analogy I’ve…

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