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Spider Bots on Twitter

Spider bots twitter

LinkedinTwitterFacebookRedditStumbleUponDiggemailAre your Twitter engagements even human users? For Social Media Managers to effectively track their online marketing initiatives, on platforms like Twitter, they need to be using metrics that clearly differentiate between human-clicks and non-human-clicks or spider bots. Why is this so important? The human-clicks are the clicks that count, and having these clearly separated…

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Track Facebook Clicks, Views, and Conversions

Track Clicks Views and Conversions From Facebook

LinkedinTwitterFacebookRedditStumbleUponDiggemail  Facebook offers no way to track impressions and this can make social media campaign success very hard to assess. Fortunately, there is a way to do this tracking even without Facebook’s help. To track clicks, the easiest way is to use a service like ClickMeter or Rebrandly to provide URL shortening. The shortened URL…

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Can You Trust The Numbers?

Can You Trust The Numbers - ClickMeter Blog

LinkedinTwitterFacebookRedditStumbleUponDiggemail  In the world of digital marketing, every ad tech service provides their users one form of analytics or another. ¬†Either through their dashboard, their interface or upon request these platforms provide their users’ evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…

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Data Driven Innovation: Ingesting Click Data for Analytics

Data Driven Innovation

LinkedinTwitterFacebookRedditStumbleUponDiggemail  Anyone working closely with the CTO of their company knows just how difficult, and oftentimes “thankless” the job can be. People seem to only notice when something goes wrong with a customer’s experience, or when the internet isn’t working at world class speeds around the office… But what about all of the little things…

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