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Can You Trust The Numbers?

Can You Trust The Numbers - ClickMeter Blog

LinkedinTwitterFacebookRedditStumbleUponDiggemail  In the world of digital marketing, every ad tech service provides their users one form of analytics or another.  Either through their dashboard, their interface or upon request these platforms provide their users’ evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…

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Spider Bots on Twitter

Spider bots twitter

LinkedinTwitterFacebookRedditStumbleUponDiggemailAre your Twitter engagements even human users? For Social Media Managers to effectively track their online marketing initiatives, on platforms like Twitter, they need to be using metrics that clearly differentiate between human-clicks and non-human-clicks or spider bots. Why is this so important? The human-clicks are the clicks that count, and having these clearly separated…

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7 Strategies to Build Quality Backlinks

LinkedinTwitterFacebookRedditStumbleUponDiggemailYou’re trying to increase your visibility on Google, but there are too many ranking factors to keep track of. SEO is complex You’ve built a website. Great. But where’s the traffic? Google’s ranking algorithm has grown more and more complex in the past decade, and the factors that determine search rankings change without notice. This…

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IP Privacy in Analytics Tools: Anonymized data in ClickMeter

advanced ip privacy in analytics

LinkedinTwitterFacebookRedditStumbleUponDiggemail Earlier this year, on May 25th, the EU’s GDPR laws came into force. GDPR protects EU residents’ private data and any web-based business that interacts with people in the EU are affected by the new rules, wherever it is based in the world. Here at ClickMeter, we decided to update our system and offer advanced privacy for free and…

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Should I build out my own analytics?

Should I build out my own analytics, expense or liability? ClickMeter Blog

LinkedinTwitterFacebookRedditStumbleUponDiggemailA common issue faced by companies large and small across all business lines is how to allocate their budgets?  Do they service or manufacture themselves or do they outsource these services to a third party? Do they want an expense or a liability on the balance sheet?  There are advantages to both strategies, especially in…

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Meet ClickMeter at Web Summit

Clickmeter @WebSummit

LinkedinTwitterFacebookRedditStumbleUponDiggemailClickMeter will be at the Web Summit, one of the most important worldwide events for startups taking place in Dublin from 3rd to 5th November. During our time at the venue we will connect with influencers, users, startups and entrepreneurs to show them our product, how it works and what it is. ClickMeter allows brands…

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