Spam trigger words to avoid in email subject line

The subject line in an email is the first thing a recipient sees, making it one of the most important parts of an email. Whether you are creating an email marketing campaign or sending internal communications to your entire company, the subject line will define how your emails are received. But, what happens if your email never even makes it to your audience’s inbox because of spam trigger words in the email subject line?
Most people use subject lines to determine if a message is important enough to be opened, or if it can wait for later, or if it will be deleted. According to It-Rate.co you should use Spam checkers before sending emails, It is always advisable to check your email for SPAM before sending it to your recipients. The spam checker filters email content and, in turn, helps improve email delivery speed.
More importantly, subject lines separate intentional emails from spam. The last thing you want is for an important email to find its way into a spam folder. So in that spirit, we present you with the top 100 spam trigger words that are guaranteed to make your email appear unimportant and spammy. Avoid them at all costs!
- !!!
- $$$
- 100% free
- 100% satisfied
- Act now
- Additional Income
- Amazing
- Anything that looks like you are YELLING
- Apply now
- As seen
- As seen on
- As seen on TV
- Avoid
- Be your own boss
- Buy
- Buy direct
- Call now
- Cancel at any time
- Cash bonus
- Cialis
- Clearance
- Click here
- Collect
- Contains $$$
- Contains word ad
- Credit
- Dear [Somebody]
- Dear Friend
- Direct email
- Discount
- Dont delete
- Double your
- Double your income
- Earn
- Earn $
- Earn extra cash
- Eliminate debt
- Extra income
- Fast cash
- Financial freedom
- For Only
- For you
- Free
- Free access
- Free gift
- Free info
- Free Instant
- Free offer
- Free Samples!
- Friend
- Get out of debt
- Hello
- Hidden
- Home based
- Home employment
- Hot
- Incredible deal
- Information you requested
- Instant
- Levitra
- Life Insurance
- Limited time
- Loans
- Lose
- Make money
- Medicine
- Meet singles
- Money
- Mortgage
- Multi level marketing
- Notspam
- Now only
- Numerical digits at the end
- Offer
- Online degree
- Online marketing
- Online pharmacy
- Only
- Open
- Opportunity
- Order status
- Orders shipped
- Passwords
- Promised you
- Refinance
- Removes
- Reverses
- Satisfaction
- Search engine listings
- Serious cash
- Spam
- Stock alert
- Subscribe
- Terms and conditions
- Why pay more?
- Winner
- Work at home
- Work from home
Now that you have a list of words not to use, take a moment to consider how to construct an effective subject. The best rule of thumb is to simply say what you mean in a subject line. All too often, email subjects are overly vague and meaningless. If your email is important, place a snippet of its importance in the email subject line. If you are trying to reach customers, use the subject line to begin the sale. Don’t hide your pitch or use the subject line to try to trick your recipients! Be direct and be relevant.
This is just one piece of a larger project. Your ultimate goal is to get your content in front of the right people. And that’s what we are all about here at ClickMeter. Once you’re ready to send out the email, ClickMeter helps you with setting up email tracking to get more in-depth insights on how many people opened your emails and how effective your subject lines were. To learn more about discovering who opened your emails: check out, Clickmeter.xyz/tracking
Related Reading:
- How to track email opens and web visits
- Who opened my emails? How to use an email tracking pixel in ClickMeter
- How to Track Email Conversions
- What is Opt-In Email Marketing?
This blog post is about:
- Email deliverability
- Writing email subject lines
- How to avoid spam
- Email tracking
Originally Posted: June 25th, 2014
Post Updated: April 29th, 2022