ClickMeter’s QR code tracking functionality makes it easier to generate QR codes for your links and to track your offline marketing activities.

All you have to do is create a tracking link and add the suffix “.qr” at the end of your ClickMeter tracking link – make sure to include the dot.

Doing this will enable you to get a specific QR code for that link. You can feature the code on printouts or use it in any of your publications. It can also be can be integrated with websites, blogs and featured in newspaper adverts.

Then when a user reads the QR code with their smartphone, or any other QR code reader, it will open a new window in the phone browser and redirect the page to the corresponding tracking link. This can be helpful in tracking offline links.

This is the QR code generated from the link below:  

– Normal ClickMeter tracking link: http://go.clickmeter.com/livedemo
– Tracking link with QR code image: http://go.clickmeter.com/livedemo.qr

QR Code, or Quick Response Code, is a two-dimensional code that comes in the form of an image. It stores information within it and this can be accessed, or decoded, using QR code readers. All new generation smartphones can read this QR code.

The code consists of black square dots arranged in a square pattern on a white background. It can encode information made up of numeric, alphanumeric, byte/binary, kanji or through supported extensions. In short, virtually any kind of data.

You can read more about QR codes over on Wikipedia

You can check out some examples of how QR codes have been used in offline marketing campaigns below:

QR code tracking allows you to determine how successful an offline marketing campaign is. Whether you want insights on an individual advert, flyer, billboard or a whole campaign, you can assess this by how many people visited your website through the QR code. This can inform future budgets and billboard locations etc.

Related Reading:

• Trends in local mobile marketing
• What is a QR code
• How to create a QR code from my tracking link
• How to track offline marketing metrics

This blog post is about:

• QR code tracking
• How to use QR codes
• QR code generator
• Tracking offline links

Originally published: October 19th, 2012.
Updated: November 21th, 2021.