SlideShare began with the goal to “share knowledge online”. Since then, it has grown into the world’s largest community for sharing content and presentations.
Owned by LinkedIn, SlideShare seamlessly shares content with the LinkedIn community. With SlideShare marketing, you can easily upload presentations, infographics, videos, PDFs, and webinars directly to LinkedIn. With 60 million visitors per month and 215 million page views, SlideShare is one of the top 120 most visited sites in the world.
All of that establishes SlideShare as a valuable online tool. But the question is how can you harness its power to promote your website? We’ve compiled a list of tools and tips to help you with your SlideShare marketing efforts.
Tips for SlideShare Marketing:
1. Create Viral Content
The SlideShare homepage features the community’s most popular content. If you have a piece of content that’s successful enough to reach the homepage, it will go viral. This will quickly expose your brand and boost your website’s traffic. It’s worth investing time and money into creating great content that has the potential to go viral.
2. Embed Your Slideshare Into Your Site
When you embed a SlideShare presentation directly into your site, it improves the SEO of the presentation and your site.
3. Create Presentations from Your Most Popular Content
Google ranks popular SlideShare presentations higher than blog posts, news stories, and sometimes even YouTube videos. It’s easy to turn your best pieces of content into a SlideShare presentation so give it a go.
4. Take the Time to Optimize Your SlideShare Presentation
5. Name Your SlideShare Presentation Carefully
The file name of your infographic or presentation becomes the URL so choose your keywords carefully and make them a part of the title.
6. Include a Call to Action in Your SlideShare Presentation
Invite readers to visit your website, find more great content on your blog, like your Facebook page, or follow you on Twitter.
7. Keep it Short
Share “nuggets” of information and direct readers to your website to “go in depth.”
8. Include Keywords in the Body of Your Presentation
Remember that SlideShare will transcribe presentations, so be sure to include keywords in recommended density throughout your presentation.
9. Hyperlink Your Presentation
Here is a tutorial on how to create clickable links in your SlideShare presentations. Make sure to link to your website or a PDF version of the slideshow.
10. Add Relevant Tags
SlideShare stats show that tags increase searchability by as much as 30%.
11. Include Your Website URL in the Description
When you create a description of your SlideShare presentation, be sure to include a short paragraph with keywords about your website and the website URL.
Tools for Optimal SlideShare Marketing:
1. Infographic Templates
Use pre-made infographic templates to create eye-catching graphics fast. This will let you invest more time in researching content that might go viral while maintaining a professional and clean design. Tools like Canva, Venngage, and Pictaculous all offer useful templates.
You can use Pictaculous to easily choose a color palette. The best thing about this tool is that you can upload the photo you want to use and it will extract recommended colors from the photo, including their HEX codes, so you can easily choose a palette that will work alongside your image.
3. Awesome Screenshot
Different from other screenshot tools, Awesome Screenshot will actually screenshot anything on the internet and edit it from directly within your browser. Very handy and time-saving.
Snagit is another popular screenshot tool from Tech Smith. This also allows users to take screenshots and easily edit them, but it can be used to capture video recordings too.
5. PowerPoint Alternatives
Fact! Not everyone has Microsoft PowerPoint. That’s OK. There is a plethora of free slideshow creating software on the web. Here are some recommended by technology folk. Socusoft’s Photo to Video Converter and DVD Slideshow GUI come highly rated. Alternatively, do a Google search for “free slideshow software.”
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This blog post is about:
- SlideShare marketing tips
- Marketing on SlideShare
- How to promote your site on SlideShare
- Introduction to SlideShare
Originally published: August 27th, 2014.
Updated: April 25th, 2018.