How to pass parameters to a destination URL through tracking links

Use parameters with tracking links

You can pass parameter values to your tracking destination URL using tracking links available in ClickMeter. To do so, please follow the steps below.

  1. Create a tracking link using the destination URL as
    www.yoursite.com?myparam={id}
    (Please note the syntax {id}. Here you will pass the value for the parameter “myparam”. )
  2. Your tracking link will be (as an example): www.go.clickmeter.com/38w
  3. Now add (manually) a parameter to the tracking link: www.go.clickmeter.com/38w2?id=123
  4. After you click on this tracking link the destination URL will look like:
    www.yoursite.com/?myparam=123

You can also add multiple parameters to the tracking link by separating them with a “&”. Here is an example:
Destination URL: www.yoursite.com?myparam1={id1}&myparam2={id2}
Tracking link: www.go.clickmeter.com/38w2?id1=123&id2=abc
After click: www.yoursite.com?myparam1=123&myparam2=abc
URL (Uniform resource locator) is a set of strings to define a location in the World Wide Web (www). It can also be used to pass information to the destination. Any word after the question mark (?) in a URL is considered to be a parameter which can hold values. The value for the corresponding parameter is given after the symbol “equals” (=). Multiple parameters can be passed through the URL by separating them with multiple “&”. Read more about passing parameter through URL.
Note: This option is well suited for the advanced users who are dealing with complex application websites and links interacting with databases.

Related Reading:

This blog post is about:

  • Using parameters
  • Adding parameters to links
  • What are UTM parameters?
  • Link tracking

Originally published: June 25th, 2014.
Updated: October 10th, 2018.

ClickMeter
The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.