Social media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required. Enter social media. Social media has…
Mobile marketing can be crucial to success in modern marketing. With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population…
Around the world, laws have been enacted to rail against email spam – many of which impose stringent fines and other penalties on those who send it. Many marketers are careful to make sure that their email marketing strategy is actually safe to use and doesn’t break any of these laws. What constitutes spam varies…
Most individuals joined Twitter for one of two reasons: To stay on top of news, trends in their industries, friends and colleagues, etc… Because they were told that they should create an account for networking purposes. As time went by, however, a large majority of the people who joined Twitter networking grew to enjoy Twitter…
Pinterest made its debut in 2010 and is now one of the fastest growing social media platforms boasting over 70 million users. But, did you know that these users aren’t just enjoying the platform for personal use, many are using Pinterest for Business. Since visual marketing is the current trend – that makes Pinterest a…
Creating an ultimate squeeze page can transform an ordinary website into a money-making venture. A squeeze page, also known as a landing page, bears a close resemblance to a television advertisement. With catchy words and bright, inviting colors, a squeeze page offers visitors the chance to read a quick summary. A website without eye-catching squeeze…
While running your business from day to day, you’ve got a lot on your mind. Many small businesses, for this reason, don’t really have a local content marketing strategy. Although it can be difficult to carve out time for local SEO, it’s well worth the effort. If you have been paying attention to local search,…
The Internet is the only media that allows such precise and real-time tracking of the results on advertising actions. Measuring online efforts is important for every business. “If you cannot measure it, it does not exist” Lord Kelvin (William Thomson) said it more than 100 years ago and this is now an important truth about…
You can pass parameter values to your tracking destination URL using tracking links available in ClickMeter. To do so, please follow the steps below. Create a tracking link using the destination URL as www.yoursite.com?myparam={id} (Please note the syntax {id}. Here you will pass the value for the parameter “myparam”. ) Your tracking link will be…
Solo ads are an effective manner of email advertising. They’re delivered to a specific audience of double opt-in subscribers who have given their express permission to be emailed offers that they’re interested in. These emails include one stand-alone advertisement which results in a higher chance of them being read and clicked on to visit the…