Email marketing is a powerful marketing channel used to drive sales and connect with your customers. According to Mckinsey, email is nearly 40 times more effective in acquiring a customer than Facebook and Twitter combined. Unlike social media channels, which are mainly used to increase brand awareness and engagement, email marketing allows you to follow…
Forum Marketing works well for most businesses because it gives you direct access to a relevant audience, devoted to (and often expert about) the forum topic. Forum link building can provide you with increased Web traffic and quality leads, provided that you choose your forums well. Since forum posting can be time-consuming, because you’re…
Are your Twitter engagements even human users? For Social Media Managers to effectively track their online marketing initiatives, on platforms like Twitter, they need to be using metrics that clearly differentiate between human-clicks and non-human-clicks or spider bots. Why is this so important? The human-clicks are the clicks that count, and having these clearly separated…
Facebook offers no way to track impressions and this can make social media campaign success very hard to assess. Fortunately, there is a way to do this tracking even without Facebook’s help. To track clicks, the easiest way is to use a service like ClickMeter or Rebrandly to provide URL shortening. The shortened URL…
As a marketer, you can never have enough resources. Using the right tips, tricks and tools can help make your job easier and your business more successful. Therefore, we have compiled a list of the most common marketing tools used by many of today’s businesses and Internet marketers to read together with the article about…
As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Everything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the…
When it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…
As a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing. It’s no longer about how…
As a marketer, your main role is to transform marketing dollars into sales. But truth be told, it is easy to be overwhelmed by the sheer number of facets you are responsible for in a marketing campaign to make that happen. From social media to content marketing, digital marketers today operate in a dynamic and…
Content marketing is a great way to spread the word about your products. The more interesting your articles are, the more they will be shared. The more visitors will come back to your blog. And, eventually, the more conversions they will lead to. But content marketing isn’t just about creating great content. Distribution and promotion are…