The evolution of digital marketing is driving smarter technology and methodologies to understand how successful our marketing efforts are. It’s no longer about knowing the last action of your customer prior to conversion, but rather about understanding each and every touch point throughout the funnel which led them to convert. The best analogy I’ve…
ClickMeter’s QR code tracking functionality makes it easier to generate QR codes for your links and to track your offline marketing activities. All you have to do is create a tracking link and add the suffix “.qr” at the end of your ClickMeter tracking link – make sure to include the dot. Doing this will enable…
In 2018, the growing online advertising industry spent about $229 billion only in the US. So what is performance marketing? Performance marketing is most likely the most misunderstood and underappreciated forms of online advertising. But we’ll explain all here: What is performance marketing? The goal of performance marketing is to create a conversion funnel…
A “thank you page” is the first page to appear after a conversion has taken place on a website and it’s where you would usually place a snippet of ClickMeter conversion code – or conversion pixel – so that when a customer reaches this page, their conversion is tracked. But sometimes you won’t own…
All digital marketers will attest that current click fraud protection is an art form and not a science. The only way to bridge the gap between art and science is through data. With the ability to record up to 34-data points this is how ClickMeter helps its users identify and analyze when they believe…
As a startup, you’re likely to be pressed for time, budget and resources. Everytime you sit down to put together a marketing plan, content marketing takes a backseat. “It can wait,” you say but can it really? One of the biggest content marketing myths is that it’s too expensive for startups and small businesses. …
Inbound marketing is the name of the game these days. As you double down on your SEO efforts, strategy has become about how to remain relevant in a marketing world that is quickly changing. This is where link building comes in. Many people know the basics of on-page SEO, but there is one element of…
Joining an affiliate program is one of the best ways to generate passive income as it allows you the freedom to pursue other interests and career fields. For many publishers, affiliate partnerships account for over 20% of their annual revenue. And some of the top affiliate marketers have been able to generate six-figure revenue…
As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Everything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the…
Both companies and individuals are turning to blogging in huge numbers. Businesses are told that blogs will keep fresh content on their sites and that this will help to catch the eyes of the search engines and bring more traffic to their main pages as well as to the blog. Individuals have many different reasons…