Tools & Tips for LinkedIn Optimization

Tools for LinkedIn Optimization

Social media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required. Enter social media. Social media has…

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Latest Trends in Local Mobile Marketing

local mobile marketing trends

Mobile marketing can be crucial to success in modern marketing.  With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population…

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What is Opt-In Email Marketing?

opt in email marketing tips

Around the world, laws have been enacted to rail against email spam – many of which impose stringent fines and other penalties on those who send it. Many marketers are careful to make sure that their email marketing strategy is actually safe to use and doesn’t break any of these laws. What constitutes spam varies…

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How to use Pinterest for Business

Promote with Pinterest

Pinterest made its debut in 2010 and is now one of the fastest growing social media platforms boasting over 70 million users. But, did you know that these users aren’t just enjoying the platform for personal use, many are using Pinterest for Business. Since visual marketing is the current trend – that makes Pinterest a…

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Creating an effective Squeeze Page

squeeze pages

Creating an ultimate squeeze page can transform an ordinary website into a money-making venture. A squeeze page, also known as a landing page, bears a close resemblance to a television advertisement. With catchy words and bright, inviting colors, a squeeze page offers visitors the chance to read a quick summary. A website without eye-catching squeeze…

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Best Solo Ads Vendors

top best solo ads vendors

Solo ads are an effective manner of email advertising. They’re delivered to a specific audience of double opt-in subscribers who have given their express permission to be emailed offers that they’re interested in. These emails include one stand-alone advertisement which results in a higher chance of them being read and clicked on to visit the…

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