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Spider Bots on Twitter

Spider bots twitter

Are your Twitter engagements even human users? For Social Media Managers to effectively track their online marketing initiatives, on platforms like Twitter, they need to be using metrics that clearly differentiate between human-clicks and non-human-clicks or spider bots. Why is this so important? The human-clicks are the clicks that count, and having these clearly separated…

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Real Time Reporting: Agile Optimization

Real Time Reporting

When it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…

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Maximize Your Marketing ROI

Maximize Marketing ROI

As a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing.  It’s no longer about how…

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Great Places to Submit Your Blog

Submit blog

Content marketing is a great way to spread the word about your products. The more interesting your articles are, the more they will be shared. The more visitors will come back to your blog. And, eventually, the more conversions they will lead to. But content marketing isn’t just about creating great content. Distribution and promotion are…

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Tools & Tips for LinkedIn Optimization

Tools for LinkedIn Optimization

Social media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required. Enter social media. Social media has…

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Latest Trends in Local Mobile Marketing

local mobile marketing trends

Mobile marketing can be crucial to success in modern marketing.  With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population…

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