The top conversion tracking tools for marketers

conversion-tracking-tools

TwitterFacebookGoogle+LinkedinemailWhen it comes to marketing reporting, conversion tracking is one of the essentials your report should cover. Conversion tracking tools are important because they can give you a very good idea of where your traffic is heading and help you make better marketing decisions based on your observations. Whether that involves making your website better…

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YouTube Video Tracking in ClickMeter

youtube link tracking

TwitterFacebookGoogle+LinkedinemailYouTube started out as a way for individuals to share their personal videos. However, it has grown into a valuable social media tool for the businesses that contribute valuable content, educational information and entertaining promotional videos. YouTube video tracking is a key way that marketers can make sure they are providing value to viewers while also…

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How to use server to server conversion tracking

server to server conversions

TwitterFacebookGoogle+LinkedinemailA “thank you page” is the first page to appear after a conversion has taken place on a website and it’s where you would usually place a snippet of ClickMeter conversion code – or conversion pixel – so that when a customer reaches this page, their conversion is tracked. But sometimes you won’t own or…

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100+ Best Affiliate Networks: Ultimate List

best-affiliate-networks

TwitterFacebookGoogle+LinkedinemailThis list of the best affiliate networks aims to give you an overview of the top networks out there so you can choose which one is best for you. It’s a great resource for anyone new to affiliate marketing. But it’s also handy for more experienced marketers who want to make sure they’re getting the best…

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How to mask URLs in affiliate tracking links

How to Mask my URLs in affiliate tracking links - ClickMeter blog

TwitterFacebookGoogle+LinkedinemailMasking a URL is useful in many cases (affiliate links, friendlier URLs, etc…). ClickMeter allows you to mask and track clicks and conversions on your URLs and domains. To access this feature,  you need to be signed in and then you can click on: “CREATE NEW > TRACKING LINK”. Then click on “Mask URL” from the…

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Should I build out my own analytics?

Should I build out my own analytics, expense or liability? ClickMeter Blog

TwitterFacebookGoogle+LinkedinemailA common issue faced by companies large and small across all business lines is how to allocate their budgets?  Do they service or manufacture themselves or do they outsource these services to a third party? Do they want an expense or a liability on the balance sheet?  There are advantages to both strategies, especially in…

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How to optimize links in affiliate marketing programs (for merchants only)

Optimize links in your affiliate program - ClickMeter Blog

TwitterFacebookGoogle+LinkedinemailA great way for e-commerce businesses to drive traffic to their website is by utilizing online affiliate marketers.  As important as it is to your business to have visitors view your website, it’s equally as important to understand which affiliate is driving not only the most number of visitors but also the most number of…

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Click fraud protection. How to Discover and Analyze Malicious Fraudulent Clicks

Malicious Fraudulent Clicks - ClickMeter Blog

TwitterFacebookGoogle+Linkedinemail  All digital marketers will attest that current click fraud protection is an art form and not a science. The only way to bridge the gap between art and science is data. With the ability to record up to 34-data points this is how ClickMeter helps its users identify and analyze when they believe they’re…

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Can You Trust The Numbers?

Can You Trust The Numbers - ClickMeter Blog

TwitterFacebookGoogle+Linkedinemail  In the world of digital marketing, every ad tech service provides their users one form of analytics or another.  Either through their dashboard, their interface or upon request these platforms provide their users’ evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…

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