Internal link tracking

  When we speak about link tracking the first thought is always external tracking. How are my digital marketing efforts performing? How can I optimize to improve? I’m guilty of this each and every day. Internal link tracking But there are applications for tracking links internally within your company. Large multi-national corporations that have offices…

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Can You Trust The Numbers?

Can You Trust The Numbers

  In the world of digital marketing every ad tech service provides their users one form of analytics or another.  Either through their dashboard, their interface or upon request these platforms provide their users evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…

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WordPress Analytics to track your Blog

WordPress Analytics to track your Blog

  We’re here today with a reminder about an all-important truth when it comes to WordPress blog articles: tracking is everything. Typically, publishing articles on your WordPress blog can be extremely rewarding from an ROI perspective. But how do you know if your publishing commitment is actually resulting in a positive ROI? WordPress Analytics is…

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