When we speak about link tracking the first thought is always external tracking. How are my digital marketing efforts performing? How can I optimize to improve? I’m guilty of this each and every day. Internal link tracking But there are applications for tracking links internally within your company. Large multi-national corporations that have offices…
Despite all of the claims that “content is king,” the fact is and always has been that it’s actually just the king’s helper. The actual king is links. Search engines have tried a huge number of methods to determine the best rankings, but none produce results that are as reliable as scoring the links…
Newsletters are an essential element in successful marketing campaigns; regular contact with your customers will drive sales and encourage brand loyalty. What’s the best way to drive click-through rates? What are the elements of successful newsletter campaigns? These five tips will help you achieve newsletter optimizations for your next campaign. Develop a Goal for…
Facebook offers no way for webmasters to track impressions or clicks coming from its walls, and this can make social media campaign success very hard to assess. Fortunately, there is a way to do this tracking even without Facebook’s help. To track clicks, the easiest way is to use a service like ClickMeter to…
Local search engine optimization is critical for any business looking to expand their customer base. From presence on mobile apps, to showing up when a user is at home doing product research, local search generates web traffic, and in turn, traffic generates customers. A successful business identify the top tools for local SEO that…
In the world of digital marketing every ad tech service provides their users one form of analytics or another. Either through their dashboard, their interface or upon request these platforms provide their users evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…
We’re here today with a reminder about an all-important truth when it comes to WordPress blog articles: tracking is everything. Typically, publishing articles on your WordPress blog can be extremely rewarding from an ROI perspective. But how do you know if your publishing commitment is actually resulting in a positive ROI? WordPress Analytics is…
All digital marketers will attest that current click fraud protection is an art form and not a science. The only way to bridge the gap between art and science is data. With the ability to record up to 34-data points this is how ClickMeter helps its users identify and analyse when they believe they’re…
Many people cruise on the Net. A short view of the amount of pictures shared on social media shows the potential of using images as a way to nudge people to a site. Viewers may not know they are interested in a subject or may have a need for a product until they see…
As a marketer, you can never have enough resources. Using the right tips, tricks and tools can help make your job easier and your business more successful. Therefore, we have compiled a list of the most common marketing tools used by many of today’s businesses and Internet marketers to read together with the article about…