Are your Twitter engagements even human users? For Social Media Managers to effectively track their online marketing initiatives, on platforms like Twitter, they need to be using metrics that clearly differentiate between human-clicks and non-human-clicks or spider bots. Why is this so important? The human-clicks are the clicks that count, and having these clearly separated…
Facebook offers no way to track impressions and this can make social media campaign success very hard to assess. Fortunately, there is a way to do this tracking even without Facebook’s help. To track clicks, the easiest way is to use a service like ClickMeter or Rebrandly to provide URL shortening. The shortened URL…
As a marketer, you can never have enough resources. Using the right tips, tricks and tools can help make your job easier and your business more successful. Therefore, we have compiled a list of the most common marketing tools used by many of today’s businesses and Internet marketers to read together with the article about…
As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Everything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the…
When it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…
As a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing. It’s no longer about how…
As a marketer, your main role is to transform marketing dollars into sales. But truth be told, it is easy to be overwhelmed by the sheer number of facets you are responsible for in a marketing campaign to make that happen. From social media to content marketing, digital marketers today operate in a dynamic and…
Content marketing is a great way to spread the word about your products. The more interesting your articles are, the more they will be shared. The more visitors will come back to your blog. And, eventually, the more conversions they will lead to. But content marketing isn’t just about creating great content. Distribution and promotion are…
Social media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required. Enter social media. Social media has…
Mobile marketing can be crucial to success in modern marketing. With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population…