Latest Trends in Local Mobile Marketing

local mobile marketing trends

Mobile marketing can be crucial to success in modern marketing.  With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population through online marketing. Taking advantage of apps, geolocation features, search functionality, and the phone features like built-in cameras are some excellent ways to attract new clients.

Customers Use Mobile Phones for Local Purchases

A growing number of customers find it convenient to use smartphones when they want to buy products and services. People are not glued to their laptops or personal computers all day, but many individuals carry mobile phones with them everywhere they go. Businesses can take advantage of this by starting their own mobile shopping apps, joining a local shopping app mobile payment system or simply ensuring their website is optimized for mobile devices.

A mobile shopping app enables customers to view familiar products, newer items for sale, coupons and other special promotions. Businesses can also offer various types of loyalty programs which encourages people to opt for push notifications on their phones which can drive loyalty, engagement and sales.

Customers Feel More Secure Paying with Cell Phones

The new trend is to link a credit card with a mobile phone number. After linking takes place, the customer no longer needs to use a credit card. Instead, a consumer enters the last four digits of the cell phone number to make a purchase. Once set up, this method offers convenience and security to everyday transactions. For instance, a customer can pay for a cup of gourmet coffee or a meal without having to hand the merchant a credit card or sign a receipt.

Creating QR Codes for Consumers

Any person with a mobile phone can use a Quick Response Code, or QR Code, to scan products and find the matching URLs. Business owners can create tracking links from their QR Codes to learn which types of qr code placements are more effective. When consumers travel to business websites via QR Codes, it’s easy to track the original links. ClickMeter helps facilitate this process. Learn: How to Create a QR Code from a Tracking Link. Consumers can scan the codes and check the prices on products or services, learn more about the products they’re purchasing, and connect directly to customer support if they’d like.

Businesses can Take Advantage of Local Searches

Cell phone owners perform local searches for all sorts of things, from buying theater tickets online to ordering meals before they arrive at their favorite restaurants. Local businesses can advertise their addresses, telephone numbers, email addresses, products and services via in-stream and mobile video ads.

Shorter Videos May Take the Place of 30-Second Spots

Entrepreneurs who want to get in on the cutting edge of mobile technology may want to place exciting mobile video ads in strategic local areas. Some marketers believe that video ads will eventually replace outdated types of advertisements. Consumers can look at video ads while standing in line at grocery stores or waiting in busy airports. Targeting prospective local customers via videos is an easy way to take advantage of mobile marketing trends.

With the idea that shorter video ads may eventually replace traditional 30-second advertising spots, business owners can advertise their products and services without paying as much money. Many consumers use cell phones when they are drinking coffee in their favorite coffee shops or visiting local libraries. Many local businesses have Wi-Fi capabilities that enable customers to surf online without having to pay any money. Consumers who want to receive less costly cell phone bills opt for using free Wi-Fi at establishments offering these services. Whether sipping a cup of tea, eating a hamburger or relishing a fresh Greek salad, a consumer can view short 10-second videos about other local businesses. Entrepreneurs who want to get in on the cutting edge of mobile technology may want to place exciting mobile video ads in strategic local areas. Some marketers believe that video ads will eventually replace outdated types of advertisements. Consumers can look at video ads while standing in line at grocery stores or waiting in busy airports. Targeting prospective local customers via videos is an easy way to take advantage of mobile marketing trends.

Related Reading:

This blog post is about:

  • Mobile marketing
  • Local marketing
  • Marketing for small businesses
  • Mobile phones and marketing

Originally published: August 24th, 2014.
Updated: December 12th, 2018.

ClickMeter
The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.