A tracking pixel allows you to track email opens and how many times a web page or banner has been viewed or visited.
A tracking pixel is a little piece of code containing a transparent image – it’s just 1 pixel x 1pixel in dimension. This can be inserted on all the pages of your website, on the page where a banner is published, in a blog post or in the emails you send.
With ClickMeter you can generate as many tracking pixels as you want. In this way, you can track visits to however many websites or web pages you like, as well as track email opens as you want for all the newsletters you send out.
Tracking pixels can also be used to track conversions. You will be able to know which user, from which page of your site, or from which email or blog lead to a conversion. You will also know if they just visited the page without clicking on your tracking link.
Our customers use tracking pixels in many different ways. Many of them publish the code within a blog post to know how many times their post has been viewed. Some add it to the signature of their email to know if their email has reached the final user or, for example, ends up in their junk folder.
If you use the tracking pixels in a different way or have any other suggestions about ways they can be effective, please let us know in the comments below.
- Who opened my emails? How to use the email tracking pixel in ClickMeter
- Spam trigger words to avoid in email subject lines
- How to track email conversions
- How to create a tracking pixel
This blog post is about:
- How to track email opens
- How to track web visits
- Conversion tracking
- Email tracking pixel
Originally published: June 14th, 2017.
Updated: May 31th, 2022.