What are the differences between the click types?
It is the question we just received in our support email from Jenetra.

In CM there are four types of clicks:

Uniques:

“Made from a real users” – these clicks represents the number of visitors who clicked on a tracking link or visited a webpage. We check that the IP from where the click came from is unique within last 30 minutes (this default time for the web-marketing industry).

Spiders:
“Not human clicks” – these are coming from robots or web-spiders (such as search engines crawlers, rss feed generators, validators, etc…).

Conversions:“Goal !!!” – is when that click lead to the conversion. Someone clicked that link or visited that page and then purchased or subscribed.

Non uniques:

“Multiple clicks” – All other clicks. Practically are all the clicks made from the same person after the first click.