LinkedinTwitterFacebookRedditStumbleUponDiggemailAs a marketer, your main role is to transform marketing dollars into sales. But truth be told, it is easy to be overwhelmed by the sheer number of facets you are responsible for in a marketing campaign to make that happen. From social media to content marketing, digital marketers today operate in a dynamic and…
LinkedinTwitterFacebookRedditStumbleUponDiggemailContent marketing is a great way to spread the word about your products. The more interesting your articles are, the more they will be shared. The more visitors will come back to your blog. And, eventually, the more conversions they will lead to. But content marketing isn’t just about creating great content. Distribution and promotion are…
LinkedinTwitterFacebookRedditStumbleUponDiggemailSocial media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required. Enter social media. Social media has…
LinkedinTwitterFacebookRedditStumbleUponDiggemailMobile marketing can be crucial to success in modern marketing. With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population…
LinkedinTwitterFacebookRedditStumbleUponDiggemailAround the world, laws have been enacted to rail against email spam – many of which impose stringent fines and other penalties on those who send it. Many marketers are careful to make sure that their email marketing strategy is actually safe to use and doesn’t break any of these laws. What constitutes spam varies…
LinkedinTwitterFacebookRedditStumbleUponDiggemailMost individuals joined Twitter for one of two reasons: To stay on top of news, trends in their industries, friends and colleagues, etc… Because they were told that they should create an account for networking purposes. As time went by, however, a large majority of the people who joined Twitter networking grew to enjoy Twitter…
LinkedinTwitterFacebookRedditStumbleUponDiggemailPinterest made its debut in 2010 and is now one of the fastest growing social media platforms boasting over 70 million users. But, did you know that these users aren’t just enjoying the platform for personal use, many are using Pinterest for Business. Since visual marketing is the current trend – that makes Pinterest a…
LinkedinTwitterFacebookRedditStumbleUponDiggemailCreating an ultimate squeeze page can transform an ordinary website into a money-making venture. A squeeze page, also known as a landing page, bears a close resemblance to a television advertisement. With catchy words and bright, inviting colors, a squeeze page offers visitors the chance to read a quick summary. A website without eye-catching squeeze…
LinkedinTwitterFacebookRedditStumbleUponDiggemailWhile running your business from day to day, you’ve got a lot on your mind. Many small businesses, for this reason, don’t really have a local content marketing strategy. Although it can be difficult to carve out time for local SEO, it’s well worth the effort. If you have been paying attention to local search,…
LinkedinTwitterFacebookRedditStumbleUponDiggemailThe Internet is the only media that allows such precise and real-time tracking of the results on advertising actions. Measuring online efforts is important for every business. “If you cannot measure it, it does not exist” Lord Kelvin (William Thomson) said it more than 100 years ago and this is now an important truth about web…
