No SEO strategy is complete without link building. If your SEO strategy is a vehicle driving you to your desired destination (that number one spot in the search engine), then think of link building as the fuel. Your SEO vehicle won’t get out of the garage without links from other websites. However, many link…
In this digital age, there is an increasing need for businesses to embrace the power of digital marketing by creating an online brand presence and using it to reach out to their target audience. Whether it is content or email marketing, marketers now find themselves using a plethora of URLs each day to disseminate content…
Newsletters are an essential element in successful marketing campaigns; regular contact with your customers will drive sales and encourage brand loyalty. What’s the best way to drive click-through rates? What are the elements of successful newsletter campaigns? These five tips will help you achieve newsletter optimizations for your next campaign. Develop a Goal for…
A great way for e-commerce businesses to drive traffic to their website is by utilizing online affiliate marketers. As important as it is to your business to have visitors view your website, it’s equally as important to understand which affiliate is driving not only the most number of visitors but also the most number of…
Email marketing is a powerful marketing channel used to drive sales and connect with your customers. According to Mckinsey, email is nearly 40 times more effective in acquiring a customer than Facebook and Twitter combined. Unlike social media channels, which are mainly used to increase brand awareness and engagement, email marketing allows you to follow…
Forum Marketing works well for most businesses because it gives you direct access to a relevant audience, devoted to (and often expert about) the forum topic. Forum link building can provide you with increased Web traffic and quality leads, provided that you choose your forums well. Since forum posting can be time-consuming, because you’re…
Facebook offers no way to track impressions and this can make social media campaign success very hard to assess. Fortunately, there is a way to do this tracking even without Facebook’s help. To track clicks, the easiest way is to use a service like ClickMeter or Rebrandly to provide URL shortening. The shortened URL…
As a marketer, you can never have enough resources. Using the right tips, tricks and tools can help make your job easier and your business more successful. Therefore, we have compiled a list of the most common marketing tools used by many of today’s businesses and Internet marketers to read together with the article…
As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Everything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the…
When it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…