As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Everything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the…
Both companies and individuals are turning to blogging in huge numbers. Businesses are told that blogs will keep fresh content on their sites and that this will help to catch the eyes of the search engines and bring more traffic to their main pages as well as to the blog. Individuals have many different reasons…
Forum Marketing works well for most businesses because it gives you direct access to a relevant audience, devoted to (and often expert about) the forum topic. Forum link building can provide you with increased Web traffic and quality leads, provided that you choose your forums well. Since forum posting can be time-consuming, because you’re…
No SEO strategy is complete without link building. If your SEO strategy is a vehicle driving you to your desired destination (that number one spot in the search engine), then think of link building as the fuel. Your SEO vehicle won’t get out of the garage without links from other websites. However, many link…
Newsletters are an essential element in successful marketing campaigns; regular contact with your customers will drive sales and encourage brand loyalty. What’s the best way to drive click-through rates? What are the elements of successful newsletter campaigns? These five tips will help you achieve newsletter optimizations for your next campaign. Develop a Goal for…
A lot of chatter these days is about Instagram and TikTok and how to build a following and make money on these networks. One platform many people have forgotten about that’s as good as (if not better) for making money is Pinterest. The organic average order value on this site is slightly higher than…
When most people think about on-page SEO, they assume it’s only about keyword research and placement. While this is an integral part of what goes into on-page SEO, there is more to page optimization than just inserting keywords throughout your copy. Search engine optimization is the area of digital marketing that is used to…
Email outreach is a process that requires you to work not just hard, but quite smartly. There are many aspects to consider when you are sending an outreach email including but not limited to the time at which you send it, the subject line, the text incorporated into the email, and the status of…
Many online advertisements tell us that affiliate marketing is easy, and you can earn a large amount of money from it. While I agree you can make a lot of money as an affiliate marketer, It is not as easy as some make it out to be. If you want to be a successful…
Email marketing can be a cool way to get in touch with your audience, and it’s a way to bring people into your sales funnels. However, emails can get rather boring, especially if you send dozens of them out to the same people. Eventually, a plain white background isn’t good enough to get your…