It goes without saying that the very thought of using Google Analytics can be intimidating, especially for beginners. The service gives you such a comprehensive set of data to measure your performance that you end up getting overwhelmed and unsure of which metrics are important to you. In this post, you get a detailed…
“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.” — George S. Patton Jr. Link building remains one of the key elements of Search Engine Optimization (SEO). Its core purpose is to get websites with good standing and authority to point back to yours. This, in turn, can…
As a startup, you’re likely to be pressed for time, budget and resources. Everytime you sit down to put together a marketing plan, content marketing takes a backseat. “It can wait,” you say but can it really? One of the biggest content marketing myths is that it’s too expensive for startups and small businesses. …
In 2018, the growing online advertising industry spent about $229 billion only in the US. So what is performance marketing? Performance marketing is most likely the most misunderstood and underappreciated forms of online advertising. But we’ll explain all here: What is performance marketing? The goal of performance marketing is to create a conversion funnel…
No SEO strategy is complete without link building. If your SEO strategy is a vehicle driving you to your desired destination (that number one spot in the search engine), then think of link building as the fuel. Your SEO vehicle won’t get out of the garage without links from other websites. However, many link…
In this digital age, there is an increasing need for businesses to embrace the power of digital marketing by creating an online brand presence and using it to reach out to their target audience. Whether it is content or email marketing, marketers now find themselves using a plethora of URLs each day to disseminate content…
Newsletters are an essential element in successful marketing campaigns; regular contact with your customers will drive sales and encourage brand loyalty. What’s the best way to drive click-through rates? What are the elements of successful newsletter campaigns? These five tips will help you achieve newsletter optimizations for your next campaign. Develop a Goal for…
A great way for e-commerce businesses to drive traffic to their website is by utilizing online affiliate marketers. As important as it is to your business to have visitors view your website, it’s equally as important to understand which affiliate is driving not only the most number of visitors but also the most number of…
Email marketing is a powerful marketing channel used to drive sales and connect with your customers. According to Mckinsey, email is nearly 40 times more effective in acquiring a customer than Facebook and Twitter combined. Unlike social media channels, which are mainly used to increase brand awareness and engagement, email marketing allows you to follow…
Forum Marketing works well for most businesses because it gives you direct access to a relevant audience, devoted to (and often expert about) the forum topic. Forum link building can provide you with increased Web traffic and quality leads, provided that you choose your forums well. Since forum posting can be time-consuming, because you’re…