One of the principal functions for a marketer is to keep in sync with the trends and find new ways to enhance brand values. Hence, as the entire world is adhering to the norms of social distancing and avoiding mass gatherings, and businesses are discovering new ways to continue functioning virtually, marketers also need…
You’re trying to increase your visibility on Google, but there are too many ranking factors to keep track of. Let’s find out 7 ways to build quality backlinks on your website. SEO is complex You’ve built a website. Great. But where’s the traffic? Google’s ranking algorithm has grown more and more complex in the…
If you own a website, it is essential to secure it with an SSL certificate. Not just because it affects your security, but also because it can affect your Search Engine Optimization (SEO) in a big way. Are you not convinced? Well, you may find it strange, but your SEO is also affected to…
Ecommerce is definitely a booming industry. It has grown by leaps and bounds. In the upcoming years, this industry is bound to reach as much as 3 trillion USD. This gives ambitious business owners to try their luck online. However, everything about e-commerce development has changed in the past few days. This can be…
You launched your website. Now you are one of the 342 million websites in the world. If you want to stand out from everyone else and rank on Google, you’ll need to truly master SEO. The amount of information out there about SEO may make you feel overwhelmed, and you may often wonder where…
With Reuters stating that 82% of investors are moved by brand strength, and the fact that over 50 million new businesses start globally every year, choosing the right brand name has never been more crucial to a business’s growth, recognition, and survival in the ever-changing local and international market. Thankfully, choosing a brand name…
It goes without saying that the very thought of using Google Analytics can be intimidating, especially for beginners. The service gives you such a comprehensive set of data to measure your performance that you end up getting overwhelmed and unsure of which metrics are important to you. In this post, you get a detailed…
“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.” — George S. Patton Jr. Link building remains one of the key elements of Search Engine Optimization (SEO). Its core purpose is to get websites with good standing and authority to point back to yours. This, in turn, can…
As a startup, you’re likely to be pressed for time, budget and resources. Everytime you sit down to put together a marketing plan, content marketing takes a backseat. “It can wait,” you say but can it really? One of the biggest content marketing myths is that it’s too expensive for startups and small businesses. …
In 2018, the growing online advertising industry spent about $229 billion only in the US. So what is performance marketing? Performance marketing is most likely the most misunderstood and underappreciated forms of online advertising. But we’ll explain all here: What is performance marketing? The goal of performance marketing is to create a conversion funnel…