As a marketer, your main role is to transform marketing dollars into sales. But truth be told, it is easy to be overwhelmed by the sheer number of facets you are responsible for in a marketing campaign to make that happen. From social media to content marketing, digital marketers today operate in a dynamic and…
You’re trying to increase your visibility on Google, but there are too many ranking factors to keep track of. Let’s find out 7 ways to build quality backlinks on your website. SEO is complex You’ve built a website. Great. But where’s the traffic? Google’s ranking algorithm has grown more and more complex in the…
Inbound marketing is the name of the game these days. As you double down on your SEO efforts, strategy has become about how to remain relevant in a marketing world that is quickly changing. This is where link building comes in. Many people know the basics of on-page SEO, but there is one element of…
When it comes to marketing reporting, conversion tracking is one of the essentials your report should cover. Conversion tracking tools are important because they can give you a very good idea of where your traffic is heading and help you make better marketing decisions based on your observations. Whether that involves making your website…