The evolution of digital marketing is driving smarter technology and methodologies to understand how successful our marketing efforts are. It’s no longer about knowing the last action of your customer prior to conversion, but rather about understanding each and every touch point throughout the funnel which led them to convert. The best analogy I’ve…
All digital marketers will attest that current click fraud protection is an art form and not a science. The only way to bridge the gap between art and science is through data. With the ability to record up to 34-data points this is how ClickMeter helps its users identify and analyze when they believe…
As a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts. Everything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link. Having the…
In the world of digital marketing, every ad tech service provides their users one form of analytics or another. Either through their dashboard, their interface or upon request these platforms provide their users’ evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…
A great way for e-commerce businesses to drive traffic to their website is by utilizing online affiliate marketers. As important as it is to your business to have visitors view your website, it’s equally as important to understand which affiliate is driving not only the most number of visitors but also the most number of…
When we speak about link tracking the first thought is always external tracking. How are my digital marketing efforts performing? How can I optimize to improve? I’m guilty of this each and every day. Internal link tracking But there are applications for tracking links internally within your company. Large multi-national corporations that have offices…
For eCommerce merchants, there is a deep sea of check out platforms available for use. Those merchants using Shopify find themselves at an advantage, in particular when it comes to Shopify conversion tracking. For eCommerce merchants, it’s all about understanding how they’re driving traffic to their website and more importantly how much of that…
When it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…
As a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing. It’s no longer about how…