Multi-Channel Attribution: The Assist is Greater Than The Goal

Multi Channel Attribution - ClickMeter Blog

TwitterFacebookGoogle+LinkedinemailThe evolution of digital marketing is driving smarter technology and methodologies to understand how successful our marketing efforts are. It’s no longer about knowing the last action of your customer prior to conversion, but rather about understanding each and every touch point throughout the funnel which led them to convert. The best analogy I’ve heard…

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Should I build out my own analytics?

Should I build out my own analytics, expense or liability? ClickMeter Blog

TwitterFacebookGoogle+LinkedinemailA common issue faced by companies large and small across all business lines is how to allocate their budgets?  Do they service or manufacture themselves or do they outsource these services to a third party? Do they want an expense or a liability on the balance sheet?  There are advantages to both strategies, especially in…

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How to optimize links in affiliate marketing programs (for merchants only)

Optimize links in your affiliate program - ClickMeter Blog

TwitterFacebookGoogle+LinkedinemailA great way for e-commerce businesses to drive traffic to their website is by utilizing online affiliate marketers.  As important as it is to your business to have visitors view your website, it’s equally as important to understand which affiliate is driving not only the most number of visitors but also the most number of…

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Click fraud protection. How to Discover and Analyze Malicious Fraudulent Clicks

Malicious Fraudulent Clicks - ClickMeter Blog

TwitterFacebookGoogle+Linkedinemail  All digital marketers will attest that current click fraud protection is an art form and not a science. The only way to bridge the gap between art and science is data. With the ability to record up to 34-data points this is how ClickMeter helps its users identify and analyze when they believe they’re…

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Can You Trust The Numbers?

Can You Trust The Numbers - ClickMeter Blog

TwitterFacebookGoogle+Linkedinemail  In the world of digital marketing, every ad tech service provides their users one form of analytics or another.  Either through their dashboard, their interface or upon request these platforms provide their users’ evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…

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Internal link tracking

Internal Link Tracking - ClickMeter Blog

TwitterFacebookGoogle+Linkedinemail  When we speak about link tracking the first thought is always external tracking. How are my digital marketing efforts performing? How can I optimize to improve? I’m guilty of this each and every day. Internal link tracking But there are applications for tracking links internally within your company. Large multi-national corporations that have offices…

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Shopify Conversion Tracking for eCommerce Merchants

Shopify Conversion Tracking for eCommerce Merchants

TwitterFacebookGoogle+Linkedinemail  For eCommerce merchants there is a deep sea of check out platforms available for use. Those merchants using Shopify find themselves at an advantage, in particular when it comes to Shopify conversion tracking.  For eCommerce merchants it’s all about understanding how they’re driving traffic to their website and more importantly how much of that…

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The Advantage of Editing a Marketing Link

the advantage of editing a marketing link

TwitterFacebookGoogle+LinkedinemailAs a digital marketer there are hundreds of small changes that can make a huge impact on the efficiency, the effectiveness and the ultimate outcome of their marketing efforts.  Anything from centralizing all their marketing links to one location to having advanced redirect tools funnel traffic to various locations through one marketing link.  Having the…

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Real Time Reporting: Agile Optimization

Real Time Reporting

TwitterFacebookGoogle+LinkedinemailWhen it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…

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Maximize Your Marketing ROI

Maximize Marketing ROI

TwitterFacebookGoogle+LinkedinemailAs a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing.  It’s no longer about how…

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