Internal link tracking

  When we speak about link tracking the first thought is always external tracking. How are my digital marketing efforts performing? How can I optimize to improve? I’m guilty of this each and every day. Internal link tracking But there are applications for tracking links internally within your company. Large multi-national corporations that have offices…

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Can You Trust The Numbers?

Can You Trust The Numbers

  In the world of digital marketing every ad tech service provides their users one form of analytics or another.  Either through their dashboard, their interface or upon request these platforms provide their users evidence that their services are performing, providing value and delivering on what they promised. There is an inherent conflict of interest…

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Real Time Reporting: Agile Optimization

Real Time Reporting

When it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…

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Should I build out my own analytics?

build out my own analytics

A common issue faced by companies large and small across all business lines is how to allocate their budgets?  Do they service or manufacture themselves or do they outsource these services to a third party; Do they want an expense or a liability on the balance sheet.  There are advantages to both strategies, especially in…

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Maximize Your Marketing ROI

Maximize Marketing ROI

As a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing.  It’s no longer about how…

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