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How to Track Email Conversions

email conversion tracking

Email marketing is a powerful marketing channel used to drive sales and connect with your customers. According to Mckinsey, email is nearly 40 times more effective in acquiring a customer than Facebook and Twitter combined. Unlike social media channels, which are mainly used to increase brand awareness and engagement, email marketing allows you to follow…

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Url Shortening, 5 reasons why it’s useful

shortne your urls

In this digital age, there is an increasing need for businesses to embrace the power of digital marketing by creating an online brand presence and using it to reach out to their target audience. Whether it is content or email marketing, marketers now find themselves using a plethora of URLs each day to disseminate content…

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Top 10 Marketing Tools

Best marketing tools

Every Startup Should Use As a marketer, your main role is to transform marketing dollars into sales. But truth be told, it is easy to be overwhelmed by the sheer number of facets you are responsible for in a marketing campaign to make that happen. From social media to content marketing, digital marketers today operate…

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