301 redirect and PageRank optimization

All link tracking services (such as ClickMeter) track clicks on your links through URL redirection (also called URL forwarding). The threat is due to the PageRank dilution. In fact all redirect techniques (302, meta refresh, etc…) decrease your link power in search engines (and particularly in Google). The best SEO (Search Engine Optimization) practice for…

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Advanced IP Privacy in Analytics

Is your company compliant with privacy laws using a web analytic tool? Although major analytics tools do not associate the identity of the user with data they store, legislation (especially in European countries) is becoming increasingly severe. The main concern is that the IP address sometimes allows identification of the computer or the company the connection…

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