Advanced IP Privacy in Analytics

advanced ip privacy in analytics

Is your company compliant with privacy laws using a web analytic tool?

Although major analytics tools do not associate the identity of the user with data they store, legislation (especially in European countries) is becoming increasingly severe. The main concern is that the IP address sometimes allows identification of the computer or the company the connection is coming from.


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Your company can achieve compliance by truncating IP addresses using a method known as “IP masking” to tell the tracking tool to only use a portion of the users’ IP address, rather than the entire IP address (partial IP). Incomplete IP addresses do not allow identification of the computer that the clicks or visits come from, meaning the data collected is not associated with a particular person, therefore not violating any privacy rules.
When truncating the IP, some of the visitor’s data is lost. ClickMeter processes some data from the user and then truncates the IP. All of the information processed with regards to the IP and the links clicked are stored for only 30 minutes in a secure database before being permanently deleted. The IP information is never available in the customer analytic interface. In this way, statistical information is stored without violating users privacy.


  • Advanced privacy is an option available for every link and tracking pixel.
  • ClickMeter may store log files which are only used for disaster recovery purposes (less than 0,001% chance). Files contain raw data (including the user IP) not associated with any customer or tracking link or pixel.



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