Advanced IP Privacy in Analytics

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Is your company compliant with privacy laws using a web analytic tool?

Although major analytics tools do not associate the identity of the user with data they store, legislation (especially in European countries) is becoming increasingly severe. The main concern is that the IP address sometimes allows identification of the computer or the company the connection is coming from.

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BEST PRACTICES

Your company can achieve compliance by truncating IP addresses using a method known as “IP masking” to tell the tracking tool to only use a portion of the users’ IP address, rather than the entire IP address (partial IP). Incomplete IP addresses do not allow identification of the computer that the clicks or visits come from, meaning the data collected is not associated with a particular person, therefore not violating any privacy rules.
When truncating the IP, some of the visitor’s data is lost. ClickMeter processes some data from the user and then truncates the IP. All of the information processed with regards to the IP and the links clicked are stored for only 30 minutes in a secure database before being permanently deleted. The IP information is never available in the customer analytic interface. In this way, statistical information is stored without violating users privacy.

NOTES:

  • Advanced privacy is an option available for every link and tracking pixel.
  • ClickMeter may store log files which are only used for disaster recovery purposes (less than 0,001% chance). Files contain raw data (including the user IP) not associated with any customer or tracking link or pixel.

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ABOUT AMAZON SERVER-FARM SECURITY

The IT infrastructure that AMAZON AWS provides to its customers is designed and managed in alignment with best security practices and a variety of IT security standards, including: SOC 1/SSAE 16/ISAE 3402 (formerly SAS 70 Type II); SOC 2; FISMA, DIACAP, and; FedRAMP; PCI DSS Level 1; ISO 27001; ITAR; FIPS 140-2. In addition, the flexibility and control that the AWS platform provides allow customers to deploy solutions that meet several industry – specific standards, including HIPAA; Cloud Security Alliance (CSA); Motion Picture Association of America (MPAA). more here: aws.amazon.com/security

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ClickMeter

The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.