Successful internet marketers and SEO experts are always looking for the best SEO tools to optimize their websites and improve their rankings. Check out this list of top tools and affiliate marketing resources, we hope it will make daily tasks like content creation, link search, analysis, and link acquisition easier for you.

Competitive Analysis and Page Ranking

SEMRush
Professional software for search and marketing professionals.

Unamo SEO
Monitors daily changes, measures SEO performance, and improves search engine rankings.

Seolium
Accurate Rank Tracker tool

Rival IQ
Competitive Intelligence for business marketers. Track and compare key metrics like social engagement, and keep tabs on what your competitors are saying and sharing.

Traffic Travis
Improve your website’s search engine rankings with this free download.

Netpeak Checker
Evaluate your competitors and see the website’s search engine rankings with a research tool for bulk SEO analysis.

Find and manage Keywords

SpyFu
Find out your competitors’ most profitable keywords.

Trellian’s Keyword Discovery
Discover the best keywords to target on your website

KeywordSpy
Spy on your competitors! Profit from their success.

Clever Ads
This bunch of free Google tools will help you with your online business: Google Ads creator, Google Ads audit, Google Ads Promo codes, Google Ads Slack integration, Google Ads Microsoft Teams Integration, Keyword Planner tool, Banner Designer and more.

T-Index
Find out which languages you should invest in keywords for with this free tool.

Link Building and Link Research

Ontolo
Find link building prospects fast and get more, better links.

Monitor Backlinks
A free backlink checker to discover and monitor your SEO backlinks.

Ahrefs.com
Site explorer and backlink checker.

Majesticseo
The world’s largest link index database.

Disavow Link Analysis
Analyzes your Google backlinks to find potential disavowed links.

Mobile Tools

Duda Mobile
Make existing sites mobile friendly with this tool.

Flurry
Mobile analytics to measure consumer behavior and advertise to the right audience.

SEO & Link Analyzer
App to analyze link and SEO data for website URLs.

SEO SERP App
Displays keyword rank data and social shares for URLs.

SEO Report Card

WooRank
Free website review tool and SEO checker

Nibbler
Test any website.

WebPageTest
Test a website’s performance.

Acquia SEO Grader Tool
Improve search rankings, increase organic search traffic and maximize the SEO quality of your Drupal site.

Upcity.com
Let UpCity analyze your site for free and see how it ranks versus your competitors.

SEO Suites

Searchmetrics Suite
Enterprise SEO Platform.

MOZ
Inbound marketing is complicated. Moz’s software makes it easy.

Raventools
Manage and report all of your online marketing.

Hubspot
The #1 Marketing Platform

Seo PowerSuite
The only SEO software with proven results has a free version.

Advanced Web Ranking
Rank tracking made easy.

Conversion rate optimization

Optimizely
A/B testing to innovate through experimentation.

Clicktale
Convert behavior to business.

Visual Website Optimizer
A/B testing and conversion otpimzation platform.

UsabilityHub
Settle design debates with data.

Social media tools

Mention
Monitor your brand anywhere online.

Socialmention
Real-time social media search and analysis.

Keyhole
Hashtag tracking tool to measure your social campaigns in real-time.

dlvr.it
The automated social media manager.

Alternion
All your social web and email in one place.

Buffer
Buffer is the easiest way to publish on social media.

Hootsuite
Manage all your social media in one place.

Backtweets
Search for links on Twitter.

Tweriod
Tweriod gives you the best times to tweet.

Followerwonk
Find, analyze, and optimize for social growth.

Moz Local
Check your listings on Google, Bing, and other local search engines.

Link Analysis Tools

ClickMeter
The easiest and most powerful way to manage your marketing links.

Site Explorer
The search engine for backlinks has a free plan.

Remove’em
Professional backlink removal tool.

Fresh Link Finder
Discover fresh links as soon as they bring you traffic.

Searchmetrics
Link analysis of external and internal links.

Varvy Link Counter
Link count and /no-follow tool.

Linkstant
Discover your new links immediately.

Related Reading:

• Top 50 tools for local SEO marketing
• 301 redirect for SEO
• 7 ways to earn links to your site
• How to promote your links in forums

This blog post is about:

• Tools for SEO
• Best SEO tools
• Best tools for SEO
• Search engine optimization tools

Originally published: July 5th, 2017.
Updated: August 22nd, 2018.