301 redirect and PageRank optimization

301 redirect seo
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All link tracking services (such as ClickMeter) track clicks on your links through URL redirection (also called URL forwarding). The threat is due to the PageRank dilution. In fact all redirect techniques (302, meta refresh, etc…) decrease your link power in search engines (and particularly in Google).
The best SEO (Search Engine Optimization) practice for URL redirection is a server-side 301 redirect as recommended by Google experts: “This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.
Google also says: “301 redirects are particularly useful in the following circumstances … People access your site through several different URLs. If, for example, your home page can be reached in multiple ways – for instance,http://example.com/home, http://home.example.com, or http://www.example.com – it’s a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL
In fact a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect when compared to using a normal link.

ClickMeter offers you the possibility to create tracking links that redirects through 301. That is why many expert SEO marketers use our tracking service.


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The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.