301 redirect for SEO

301 redirect seo


All link tracking services, including ClickMeter, track clicks on your links through URL redirection – which is also known as URL forwarding. But you may be worried about PageRank dilution as many redirect techniques – 302, meta refresh, etc. – decrease your link power in search engines, particularly Google.

The best SEO practice for URL redirection is a server-side 301 redirect, as recommended by Google experts: “This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.

Google also says: “301 redirects are particularly useful in the following circumstances … [when] people access your site through several different URLs. If, for example, your homepage can be reached in multiple ways – for instance, http://example.com/home, http://home.example.com, or http://www.example.com – it’s a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL.

As a matter of fact, 301 redirects and a normal link pass on the same amount of ‘power’. You can use a 301 redirect for SEO as there is no extra dilution of PageRank when compared to a regular link.

You can find out more by checking out the below video from Google Webmasters:

ClickMeter offers you the possibility to create tracking links that redirect through 301. That is why many expert SEO marketers use our tracking service.

Related Reading:

This blog post is about:

  • 301 redirect for SEO
  • Server-side 301 redirect
  • PageRank dilution
  • 301 redirect and PageRank optimization

Originally published: August 2nd, 2017.
Updated: December 03rd, 2021.

The online service helping advertisers, agencies, affiliates and publishers optimize their conversion rates through the management, tracking and monitoring of marketing links. Through an online dashboard or API integration users have access to a portfolio of tools including: click and conversion tracking, short links using user’s domain, split A/B testing, dynamic traffic redirect, landing page monitoring and more.