Tips and tools to get your link building campaign started

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TwitterFacebookGoogle+LinkedinemailInbound marketing is the name of the game these days. As you double down on your SEO efforts, strategy has become about how to remain relevant in a marketing world that is quickly changing. This is where link building comes in. Many people know the basics of on-page SEO, but there is one element of…

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The 30 best ways to track links

Track your links

TwitterFacebookGoogle+LinkedinemailAd trackers normally help you discover how many views, clicks and conversions have been generated from your ads, whether they are banners, emails, text-links, posts, etc. Most advanced services, like ClickMeter, also provide additional info about the source and let you track links and compare different campaigns. Some services, including ClickMeter, allow you to redirect visitors…

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Multi-Channel Attribution: The Assist is Greater Than The Goal

Multi Channel Attribution - ClickMeter Blog

TwitterFacebookGoogle+LinkedinemailThe evolution of digital marketing is driving smarter technology and methodologies to understand how successful our marketing efforts are. It’s no longer about knowing the last action of your customer prior to conversion, but rather about understanding each and every touch point throughout the funnel which led them to convert. The best analogy I’ve heard…

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301 redirect for SEO

301 redirect seo

TwitterFacebookGoogle+LinkedinemailAll link tracking services, including ClickMeter, track clicks on your links through URL redirection – which is also known as URL forwarding. But you may be worried about PageRank dilution as many redirect techniques – 302, meta refresh, etc. – decrease your link power in search engines, particularly Google. The best SEO practice for URL redirection is…

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How Retargeting Links Can Expand Your Marketing Reach

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TwitterFacebookGoogle+LinkedinemailI’m sure you’ll agree that getting plenty of website traffic is great.  But the truth is it’s all worthless unless these visitors convert by buying something, signing up for a newsletter or contacting your business etc. The problem, however, is that visitors often get distracted before converting. Their computer crashes; their boss strolled by their desk or…

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How to Use Curated Content for Local Link Building

local link curation

TwitterFacebookGoogle+LinkedinemailLately, content curation has been a buzzword around the web. However, curating content is more similar to curating a museum exhibit than sharing interesting content. If you think about how museums are curated, you will realize that pieces are carefully chosen for an exhibit, placed for maximum impact and offered to the public with guidebooks,…

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Content Distribution Strategy: How to Promote Your Blog Posts

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TwitterFacebookGoogle+LinkedinemailIf you want to have a successful blog, it’s not enough to consistently write posts. In addition, you need to promote it each time you publish one. This way you can gain new readers and let your current followers know when you publish something new. There’s no point in writing great content if nobody sees…

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SlideShare marketing: How to use it to promote your site

promote slideshare

TwitterFacebookGoogle+LinkedinemailSlideShare began with the goal to “share knowledge online”. Since then, it has grown into the world’s largest community for sharing content and presentations. Owned by LinkedIn, SlideShare seamlessly shares content with the LinkedIn community. With SlideShare marketing, you can easily upload presentations, infographics, videos, PDFs, and webinars directly to LinkedIn. With 60 million visitors…

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What is performance marketing?

what is performance marketing

TwitterFacebookGoogle+LinkedinemailIn 2013, the growing online advertising industry spent about $35 billion. Of that, almost 70% of this was spent on performance marketing. So what is performance marketing? Performance marketing is most likely the most misunderstood and underappreciated forms of online advertising. But we’ll explain all here: What is performance marketing? The goal of performance marketing…

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Who opened my emails? How to use an email tracking pixel in ClickMeter

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TwitterFacebookGoogle+LinkedinemailWant to discover exactly who and how many people opened your emails? Direct email marketing is an effective tool for reaching customers with the latest information about your company. However, it is important to know exactly how your emails are being received so that you can ensure that your campaign is producing the results you…

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