Real Time Reporting: Agile Optimization

Real Time Reporting

TwitterFacebookGoogle+LinkedinemailWhen it comes to reporting it’s important that digital marketers are receiving the most accurate and granular level data available. Are the right channels being used, are the platforms reaching the right audience, how is the traffic behaving and is it converting? After an exhausting search and due diligence the last question that needs to…

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Maximize Your Marketing ROI

Maximize Marketing ROI

TwitterFacebookGoogle+LinkedinemailAs a digital marketer you have so many marketing channels to choose from when building out your marketing strategy. Not only is it important to vet each channel to fully understand if you will reach your target audience but also to fully comprehend the data output each channel is providing.  It’s no longer about how…

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Top 10 Marketing Tools Every Startup Should Use

Best marketing tools

TwitterFacebookGoogle+LinkedinemailAs a marketer, your main role is to transform marketing dollars into sales. But truth be told, it is easy to be overwhelmed by the sheer number of facets you are responsible for in a marketing campaign to make that happen. From social media to content marketing, digital marketers today operate in a dynamic and…

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Great Places to Submit Your Blog

Submit blog

TwitterFacebookGoogle+LinkedinemailContent marketing is a great way to spread the word about your products. The more interesting your articles are, the more they will be shared. The more visitors will come back to your blog. And, eventually, the more conversions they will lead to. But content marketing isn’t just about creating great content. Distribution and promotion are…

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Tools & Tips for LinkedIn Optimization

Tools for LinkedIn Optimization

TwitterFacebookGoogle+LinkedinemailSocial media and the web have changed the way the world does business. However, the “build it and they will come” mantra isn’t usually a given. If you’re fortunate, potential customers will stumble upon your website and use your services or products, but generally, some marketing will be required. Enter social media. Social media has…

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Latest Trends in Local Mobile Marketing

local mobile marketing trends

TwitterFacebookGoogle+LinkedinemailMobile marketing can be crucial to success in modern marketing.  With mobile devices on the rise among every age group, marketers need to stay informed about the latest mobile trends. Offline brick-and-mortar business owners seeking to build loyal customers who live nearby need to focus on innovative trends that reach out to the local population…

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What is Opt-In Email Marketing?

opt in email marketing tips

TwitterFacebookGoogle+LinkedinemailAround the world, laws have been enacted to rail against email spam – many of which impose stringent fines and other penalties on those who send it. Many marketers are careful to make sure that their email marketing strategy is actually safe to use and doesn’t break any of these laws. What constitutes spam varies…

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How to write Great Tweets to Increase Your Reach

Write great tweets

TwitterFacebookGoogle+LinkedinemailMost individuals joined Twitter for one of two reasons: To stay on top of news, trends in their industries, friends and colleagues, etc… Because they were told that they should create an account for networking purposes. As time went by, however, a large majority of the people who joined Twitter networking grew to enjoy Twitter…

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How to use Pinterest for Business

Promote with Pinterest

TwitterFacebookGoogle+LinkedinemailPinterest made its debut in 2010 and is now one of the fastest growing social media platforms boasting over 70 million users. But, did you know that these users aren’t just enjoying the platform for personal use, many are using Pinterest for Business. Since visual marketing is the current trend – that makes Pinterest a…

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Creating an effective Squeeze Page

squeeze pages

TwitterFacebookGoogle+LinkedinemailCreating an ultimate squeeze page can transform an ordinary website into a money-making venture. A squeeze page, also known as a landing page, bears a close resemblance to a television advertisement. With catchy words and bright, inviting colors, a squeeze page offers visitors the chance to read a quick summary. A website without eye-catching squeeze…

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