Spider Bots on Twitter


Are your Twitter metrics Human Users? For Social Media Managers (SMM) to effectively track their online marketing initiatives, on platforms like Twitter, they need to be using metrics that clearly differentiate between human-clicks and non-human-clicks. Why is this so important? The human-clicks are the clicks that count, and having these clearly separated from all the…

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Internal link tracking

Internal Link Tracking

  When we speak about link tracking the first thought is always external tracking. How are my digital marketing efforts performing? How can I optimize to improve? I’m guilty of this each and every day. Internal link tracking But there are applications for tracking links internally within your company. Large multi-national corporations that have offices…

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