The tracking pixel allows you to track how many times a webpage or a banner has been viewed (visits) or how many time an email was opened (opens).
The tracking pixel is a little piece of code containing a transparent image (1 pixel * 1pixel dimension) that can be inserted in all the pages of your website, in the page where a banner is published, in a blog (when you post something) or in the email you send.
To generate a tracking pixel you have to log-in in your ClickMeter account and click on “New link”. Then select the “tracking pixel” option. At this point you have to follow the simple instructions to embed the code in your pages or emails.
With ClickMeter you can generate as many tracking pixels as you want. Thus you can track visits on how many websites you want, track as email opens as you want, etc…
Tracking pixels can also be used to track conversions. You will able to know which user, from which page of your site, or from which email or blog lead to a conversion, also if he just visited the page and did not click on your tracking link.
Some of our customers are using the tracking pixel in many different ways. Many of them publish the code on blog post to know how many time their post has been viewed. Some add it to the signature of their email to know if their email reach the final user or (as an example) goes in junk. We encourage any of you to suggest different ways to use the tracking pixel (firstname.lastname@example.org)