In the modern classic – the Matrix – Morpheus offers Neo the choice of a blue pill or a red one. The blue pill would allow him to remain in the Matrix, a fictional computer-generated world with the blissful ignorance of illusion. The red pill would lead to his escape out of the Matrix and into the “real world” embracing the truth of reality.
This week I noticed we sold 50% more subscriptions than the average weeks. Wow! Was my first reaction. After three minutes of uncontrolled enthusiasm I was wondering why.
So I opened my Google Analytics and found that we had a peak of visits. Ok, but, from where? Which source is bringing us such number of conversions? So I opened “Traffic Sources > Sources > All traffic” and I found that about 70% of the sources were from “(direct)/(none)”, about 25% from “google/organic”, and only 5% from specific sources such as Facebook, Twitter, our blog and some other website we are using to advertise our product.
That was not a great help, it did not explained me which marketing action is producing results.
Then I opened my ClickMeter account, I clicked the list of links and then I filtered by “last 7 days”. There it is, the list of all sources ordered by the most clicked, no doubt from where the conversions were coming: a tweet we made was posted many times and is leading visitors to an Interesting article we made on our blog. That encouraged me to create similar articles and to buy visibility on Twitter about some specific keywords.
Bingo! We have got another piece of validated learning and we will spend our (and our investors money) wisely.
I’m not saying ClickMeter is “magic” and Analytics is “junk”, they are both excellent products and they have been created for two different purposes using two different technologies.
GA helps you understand what happens on your website (on-site analytic) it tells you how many visits, what time of the day, which browser they use and try to make you understand who is your average visitor.
CM was specifically created to determine which source of traffic is most valuable for your business.
CM track clicks at the source level, by providing you with a tracking link that track the users before they arrive to your website.
1) Google Analytics is not that accurate.
The data in Google Analytics is always less than the actual traffic numbers. But why?
To answer this, we need to talk tech for a moment:
B) Google Analytics places a cookie on the machine that visits the website, then Google Analytics reads the cookie information to determine the visitor. Therefore, if cookies are blocked, no tracking will occur.
ClickMeter tracking technology is based on link redirects and is 100% accurate with tracking the number of clicks from a specific marketing source. ClickMeter does not require any code to be installed.
2) Google Analytics code has to be placed in your site html.
Unlike tools like Google Analytics, KissMetrics and Omniture, ClickMeter have always been a way to gather website metrics when you don’t control the website.
Want metrics for a message you wrote on Twitter or Pinterest? Use a tracking link. Want data from a blog post? From a product you are advertising like an affiliate? You can use a ClickMeter link for that, too.
3) Google Analytics provides ONLY aggregated reports.
Sometimes is necessary to drill down to understand why something is reallyhappening.
As an example: if you suspect to be the victim of click-fraud activities you need a detailed report showing each click by IP and timestamp to ask a refund for the “fake” visibility you paid for. You can find many other reasons you may need detailed reports. Unfortunately GA is only providing aggregated stats and there is no way to access to a click by click report like in ClickMeter.
The main reasons you should choose ClickMeter to track your marketing sources are:
- ClickMeter tracking technology is based on link redirects and is 100% accurate with tracking the number of clicks (unique and non-unique) from a specific link or campaign.
- ClickMeter does not require any code to be installed.
- All reports are available in aggregated and detailed mode.
Read more in ClickMeter knowledge base:
Should I use ClickMeter or Google Analytics?
So what is the difference between tracking with ClickMeter vs the data I receive from Google Analytics?
- Google Analytics serves it’s purpose and is excellent for tracking time on site, new vs returning user, user’s device, language, browser, flash version and so many other areas entry and exit point on the website.
- ClickMeter was built to be specific in one area: marketing sources analysis.
So what is different about ClickMeter and how is the tracking more precise?
ClickMeter allows clients to setup campaigns for referral traffic. Each unique link is created and tracked in the easy to use client dashboard. The link is created by giving a final destination, and also labeling where this link will be placed in the marketing strategy. Once the link is created, our clients are able to place that link on an inbound marketing website and EVERY CLICK is counted.
This is done by using redirects. the following image show the tracking process:
Savvy internet marketing experts create success by tracking each dollar spent to each dollar return on the investment.
Imagine that you have an awesome website where you sell a very good product and you are ready to drive more traffic to it. You have an advertising budget of $5000, and there are 3 sites ready to send traffic through banner ads.
Using Google Analytics alone, let’s say that 15% of the clicks are not accounted for, and 7% of the clicks are displayed as “blank” because GA do did not gather enough data. Then another 3% of the clicks say they are coming from generic “Organic” traffic (again no enough data), however the 3rd party site owner is claiming that you had more visits than your Analytics is reporting. Based off this simple hypothetical, 25% of your clicks are not properly tracked.
How do you make a decision on which site to discontinue your ad buy? ClickMeter will save you time and money in reporting 100% precise. And yes, ClickMeter also tracks conversions.
No website? No Problem!
ClickMeter tracks the clicking activity without needing to add code to your website. ClickMeter will track activity sent to your Facebook, Twitter, Tumblr or any other web property where you are unable to place a Google Analytics pixel.
… and if I work in an Agency? Serve your customer with better reports!
ClickMeter is also popular with Ad operations teams who track hundreds of inbound marketing campaigns at once, and produce reports to track response rate of each campaign. And if you represent a web-marketing agency or a publisher all reports can be shared in read-only mode with a simple 2-minute setup.