ClickMeter Blog

Client Center: manage multiple accounts in one place

Just went live today with this new feature for agencies, large advertiser, third party integration. The Client Center (CC) is an useful tool that let you manage multiple ClickMeter accounts in one place.

CC provides a central access point from where you will be able to:

• View relevant information for all linked accounts at a glance.
• Monitor your accounts more efficiently with the one-click access feature.
• Track performance, find accounts, manage budgets, and add accounts to the dashboard.

CC is only available for Agency and Dedicated plans.
To activate it login to your account and open Settings> My client center
To link a new account just add his/her email to the list. He/she will receive a message where  will be able to confirm your request.

(Source: clickmeter.com)

Track exact value for every conversion

We recently went live with a new feature that leverage Conversion Tracking.
(Is reserved to expert and technical users)

You will be able to track the exact value of every conversions an other variables such as the product ID or parameters you can pass dynamically to be stored in ClickMeter database and reported in your account’s stats.

As an example you are now able to apply “ClickMeter Conversion Tracking” to an e-commerce campaign and discover which click lead to a purchase, what is the product you sold, the value, etc… Aggregating these data you will have the exact ROI, will know which campaign is working for which product line and so on.

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ClickMeter Newsletter… Ready, steady, go!

In some days our first newsletter will be sent to all ClickMeter users who requested it.
We will summarize the most relevant topics from our blog, improvements of the platform, ideas and tools for measure and optimize web-marketing campaigns.

                                      
         If you have not done yet, take the chance to subscribe now, it’s free!

PS.: The newsletter will also contain info, ideas, case studies, from ClickMeter’s best users and from who will want to share his experience. Send your contribute at newsletter@clickmeter.com

Track results coming from cross promotions

How many times marketers wonder if a conversion to a purchase or subscription was generated from an ad or another, from a campaign or another. Hard to say exactly.

Often the success it is due to the sum of different campaigns and marketing actions working together to inform and convince the customers. With ClickMeter’s “cross campaigns overlap monitor” (IP search) you can now find which clicks was made from the same IP or the same class of IPs, even if clicks where made on different campaigns. This is useful, for example,  to better understand a possible pattern in the conversion funnel or to discover malicious behaviors by the “bad guys”. You can also analyze the clicks or visits made from same users over time.

The user below clicked on our online ads ten times before he purchased our service. He accessed our website with his computer (Windows XP + Crome) and whit his iPad/iPhone (Safari). One days and some hours passed between his first click and the conversion:

How to mask urls in affiliate tracking links

Masking an URL is useful in many cases (affiliate links, more friendly urls, etc…). ClickMeter allows you to mask and track clicks and conversions on your urls and domains. To access this feature you need to be signed up and click on “new link” button. You will have access to three useful options:

1. Mask destination URL: The destination URL (domain) will not be visible in fact a transparent frame will show only your tracking-link in the browser address bar.
2. Page title: You will able to choose the page-title of the landing page (that increases ranking on search engines).
3. Encode destination URL: hide the destination URL also in the source code.

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What is url masking and why is different from link cloacking

URL Masking…
… means that the visitors to the domain name will be forwarded to your destination website, however the URL in their browser address bar will remain the same. Also known as Stealth Redirection or URL Hiding, this will ensure that your visitors see the orignal domain name and not the destination URL.

How does URL Masking work?
In case of URL Masking the Domain Forwarding server sends the client a Frames page where the Frame Source contains the destination URL you have specified. This ensures that the URL in the address bar of the browser does not change though the client sees the destination page.

Why (sometimes) masking my url is useful?
Hide (mask) an URL or a domain name can be useful in many cases, following are a couple of examples:

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(Source: clickmeter.com)

Verify the click-density for every nation

Thanks to Google Maps we created some new click-density maps on ClickMeter to show how many clicks, unique-clicks, fraud-clicks and conversions have been made on every nation.

You can discover at a glance which nation is “producing” more clicks or conversions and act immediately to optimize your campaigns.

The following map is available for every campaigns and tracking-links (but the usage is subject to some restrictions for FREE users)

Now track also cities and organizations from where the clicks are originated

We went live with this useful feature: You can now track the origin of each click of your campaigns also considering the city and region as well as the company and ISP (Internet Service Provider) from where the click has been made.

Following is an example of the new click-stream page:

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New “Refer a Friend” (beta) program

ClickMeter just went live with the new “Refer a Friend” program.
Invite your friends to ClickMeter and earn 500 bonus clicks per friend.

For every friend who joins, we’ll give to the clients and new users both 500 additional clicks/month. The clicks will be used to increase the number of clicks that can be tracked with the current plan the client have.

Every ClickMeter’s user can access this program after log-in. In the “Refer a friend” page you can find a list of all user that subscribed thanks to your promotion and how many clicks you earned from this program (maximum 20,000). You also have access to three different tools to “spread the voice”: send email to your Gmail or YahooMail contacts; share on Facebook and Twitter; invite your contacts with bulk emails. Or you can just get a tracking-link and anyone that will register for free from this link will be “assigned” to you.

The importance of measuring

Internet is the only media that allows such precise and real-time tracking of the results on advertising actions.

“if you cannot measure it, it does not exist”

Lord Kelvin (William Thomson) said it more than 100 years ago and this is now an important truth about web advertising.

That’s why we adopted this famous sentence in our communication. This truly represent our way to see the web advertising and the efforts to create a better interaction between company and consumers.

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(Source: clickmeter.com)

How many Clicks on your Links?

In the press

A free service, useful for monitoring clicks on your links and prevent click fraud activities. Simple and fast to use. You can monitor your website, your email campaign, blogs, forum, and more. The PRO version give you also lot of stats and tools useful for web-marketers and web-masters.

(Source: feedmyapp.com)

Which online marketing campaigns can I measure with ClickMeter?

Here are some examples of what you can monitor with ClickMeter:

   1. Site links
   2. Email advertising
   3. Pay-per-click campaigns
   4. Partnership monitoring
   5. Affiliation programs tracking
   6. Banner ads

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How to track your Tumblr visitors?

It’s time to know if your posts are working or not!
How many people read your articles or watch your photos? When? From where?
Is easy to know: just add an invisible, smart and very precise counter to your Tumblr blog. It’s very simple to setup and it’s FREE.

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1000 clicks per month!

Even free accounts can smile :-)
We updated the system with new servers to increase the overall performances and efficiency. Everyone using ClickMeter will benefit and especially the Free users. We in fact decided to switch the limit for them from 500 to 1,000 clicks per month. 

(Source: clickmeter.com)